Case Study

Belden Alphawire

Architected, developed, and supported a greatly improved customer experience for B2C web property (including an interactive product search), and developed a new B2C E-commerce Portal for business partners and dealers.

    Strategy & Consulting, Web Development, Analytics & Visualization


    Sitecore CMS, BPCS/Infor LX



Belden Alphawire, a manufacturer of networking, connectivity, and cable products, partnered with us to help guide them on their digital transformation. Alphawire was seeking to improve customer experience on B2C web property, and develop a new B2C E-commerce Portal.

Trying to find the right cable from 10,000+ options on the former website was like trying to find a needle in a haystack!

Our team’s involvement was multi-faceted and involved gaining a deep understanding of their B2B, B2C, Back-end, and extensive 10,000+ SKU product catalog.

Key Highlights:

  • Architected and developed B2C E-commerce website using Sitecore CMS
  • Designed, architected and developed B2C Dealer Portal
  • Designed and developed easy to use Interactive Product Search
  • Created middle layer integration with Integrative Systems BPCS/Infor LX product data warehouse

Core Technologies:

  • Sitecore CMS
  • Integrative Systems BPCS/Infor LX

Purposeful Impacts:

  • Encouraged consumption of wires and cables that encouraged “Smart Buildings” which reduced overall energy usage
  • Helped to reduce global carbon footprint by eliminating multiple manufacturing and operational inefficiencies