Case Study

Bayer Healthcare & Bayer Cropscience

Architected, developed, hosted and supported Bayer's Global Sitecore Platform
supporting 250+ country and branded web properties

    Strategy & Consulting, Web Development, Analytics & Visualization


    Sitecore CMS, Sitecore Digital Marketing Suite, Google Search Appliance, Various Analytics Platforms


    Healthcare, Crop Science

Partnered with several Bayer Global Business Units (Bayer Healthcare and Bayer Cropscience) over multi-year engagement. Bayer was undergoing a global digital transformation, a technology re-vamp, and a reorganization of Marketing, IT and Communication.

Our team was right in the middle of it – leading the technology evolution!

Over the multiple years working together, our team’s involvement spanned from upfront consulting and strategy all the way through Sitecore development, hosting and post-launch support.

Key Highlights:

  • Migrated Bayer US Healthcare Sales website from Ektron to Sitecore
  • Designed, architected and developed Bayer Cropscience Global Intranet
  • Implemented Sitecore Digital Marketing Suite
  • Architected a Global Hosting Platform supporting 250+ Country/Brand Websites
  • Integrated Exact Target Email Platform with Sitecore CMS
  • Designed mobile-first strategy for campaign websites and landing pages
  • Detailed website reporting and usage system integrated with GA and other analytics platforms
  • Led digital initiatives and served as acting-liaison between other digital technology partner

Core Technologies:

  • Sitecore CMS
  • Sitecore Digital Marketing Suite
  • WordPress
  • Google Search and Google Analytics
  • Salesforce Exact Target Email Marketing Platform

Purposeful Impacts:

  • Major goal of the project was to leverage technology to increase global food supply without depleting natural resources
  • Helped to reduce global carbon footprint by eliminating multiple manufacturing and operational inefficiencies
  • Optimized both internal and external communications to provide quicker to market timing while eliminating old process that required energy and paper usage