SERVICES
Strategy & Consulting, Web Development, Analytics & Visualization
TECHNOLOGY
Sitecore CMS, Sitecore Digital Marketing Suite, Google Search Appliance, Various Analytics Platforms
INDUSTRY
Healthcare, Crop Science
Partnered with several Bayer Global Business Units (Bayer Healthcare and Bayer Cropscience) over multi-year engagement. Bayer was undergoing a global digital transformation, a technology re-vamp, and a reorganization of Marketing, IT and Communication.
Our team was right in the middle of it – leading the technology evolution!
Over the multiple years working together, our team’s involvement spanned from upfront consulting and strategy all the way through Sitecore development, hosting and post-launch support.
Key Highlights:
- Migrated Bayer US Healthcare Sales website from Ektron to Sitecore
- Designed, architected and developed Bayer Cropscience Global Intranet
- Implemented Sitecore Digital Marketing Suite
- Architected a Global Hosting Platform supporting 250+ Country/Brand Websites
- Integrated Exact Target Email Platform with Sitecore CMS
- Designed mobile-first strategy for campaign websites and landing pages
- Detailed website reporting and usage system integrated with GA and other analytics platforms
- Led digital initiatives and served as acting-liaison between other digital technology partner
Core Technologies:
- Sitecore CMS
- Sitecore Digital Marketing Suite
- WordPress
- Google Search and Google Analytics
- Salesforce Exact Target Email Marketing Platform
Purposeful Impacts:
- Major goal of the project was to leverage technology to increase global food supply without depleting natural resources
- Helped to reduce global carbon footprint by eliminating multiple manufacturing and operational inefficiencies
- Optimized both internal and external communications to provide quicker to market timing while eliminating old process that required energy and paper usage