Strategy & Consulting, Web Development, Analytics & Visualization
Sitecore CMS, Sitecore Digital Marketing Suite, Google Search Appliance, Various Analytics Platforms
Healthcare, Crop Science
Partnered with several Bayer Global Business Units (Bayer Healthcare and Bayer Cropscience) over multi-year engagement. Bayer was undergoing a global digital transformation, a technology re-vamp, and a reorganization of Marketing, IT and Communication.
Our team was right in the middle of it – leading the technology evolution!
Over the multiple years working together, our team’s involvement spanned from upfront consulting and strategy all the way through Sitecore development, hosting and post-launch support.
- Migrated Bayer US Healthcare Sales website from Ektron to Sitecore
- Designed, architected and developed Bayer Cropscience Global Intranet
- Implemented Sitecore Digital Marketing Suite
- Architected a Global Hosting Platform supporting 250+ Country/Brand Websites
- Integrated Exact Target Email Platform with Sitecore CMS
- Designed mobile-first strategy for campaign websites and landing pages
- Detailed website reporting and usage system integrated with GA and other analytics platforms
- Led digital initiatives and served as acting-liaison between other digital technology partner
- Sitecore CMS
- Sitecore Digital Marketing Suite
- Google Search and Google Analytics
- Salesforce Exact Target Email Marketing Platform
- Major goal of the project was to leverage technology to increase global food supply without depleting natural resources
- Helped to reduce global carbon footprint by eliminating multiple manufacturing and operational inefficiencies
- Optimized both internal and external communications to provide quicker to market timing while eliminating old process that required energy and paper usage